How to Create Compelling App Promo Videos That Drive Downloads and Sales

So, you just created an amazing app. The next big thing is how to create a buzz to grab your target customer’s attention and boost the downloads and sales in your app store. That’s why creating a tailor-made and compelling app promo video matters.

Yet, not every startup or individual can afford a pro camera crew to create a blockbuster app promo video from scratch. That's where having a versatile online app promo video maker with free and editable app promo templates comes in handy.

So, in this tutorial, we will walk you through how to make a captivating app promo video online with free app promo video templates that will drive up downloads and sales of your latest mobile apps.

Here is what you will learn:

Also, readhow to create a catchy great webinar teaser video.

What Is an App Promo Video

An app promo video or a mobile app promo is a 30 to 90-second video ad that aims to showcase the key features of your latest app, solve target users’ pain points, and consequently prompt potential customers to download and purchase your apps.

A classic smart workplace app promo video.

More importantly, with a well-crafted app promo video, you can:

What Makes a Great App Promo Video

Well, though an app promo video can effectively draw viewers’ attention and boost conversion rates, a poorly-made app promo video will do the opposite. So, before we dive into crafting your app promo video, let’s explore the 6 key ingredients for making a winning app promo video and actionable strategies you can use to ace your app promo video!

1. Craft an Impactful and Snappy Script for Your App Promo Video

More haste, less speed. The last thing you want to do is create an app promo video without a clear purpose in mind. Therefore, first and foremost, put yourself together and write a clear and concise script for your app promo video, which includes:

Write concise and snappy video scripts for your app promo video.

Actionable Strategies:

2. Present Your APP on a Minimalistic, Elegant, & Dynamic Background

As you present your app’s features, using minimalistic, elegant, and dynamic backgrounds works exceedingly well to create a tech-savvy vibe and unique app promo aesthetic, which elevates your mobile app's main features with styles.

Actionable Strategies:

3. Blend App Promo Videos with Sleek Transitions & Contrasting Colors

Another key formula for creating a great app promo video is transitions and colors. Adding sleek transitions ensures the smooth flow of your app promo video as you present the different app features and adds a professional touch to your app aesthetic.

Pair app promo videos with sleek transitions and contrasting colors.

Meanwhile, having a contrasting color can evoke emotions and set the tone of your app promo video and guide viewers’ eyes to easily find the key information. Learn more aboutcolor grading and color theories.

Of course, even if you don’t have any experience in design, with free and editableapp promo video templates, you can create a compelling app promo video with ease. We will cover that in detail later. So, please stay tuned.

4. Use Minimal Text & Pay Attention to Text Alignment and Font

Another crucial yet often overlooked element that distinguishes a professional app promo video from amateur ones is the text design. For creating an app promo video, the rule of thumb is to use minimal text to avoid distracting viewers’ attention and keep a minimalistic and elegant design.

Use minimal text and pay attention to the text alignment in app promo videos.

In addition, use left, central, or right alignment to put text in an orderly fashion, next to the app’s images and footage. As to text font, Montserrat, Open Sans, and Product Sans are recommended for app promo videos.

5. Pick the Right Music & Sound Effects to Create Vibes

Music & sound effects are what make or break an app promo video. Adding the right music can set the tone of your app promo video and create the vibes and rhythms accordingly while the sound effects can enhance video transitions, and text reveals and add depth and real-world auditory experience to viewers.

Actionable Strategies:

6. Don’t Forget Testimonials & Call-to-Actions

You may also add user-generated content, such as great reviews, high ratings, and awards on the third platforms to your app promo video to build trust among potential customers and establish your brand image.

Or add call-to-actions with your app’s logo in the App Store or Google Play to suggest users download and install your apps now.

How to Create Compelling App Promo Videos with Free App Promo Video Templates Online

Having discussed so much about what makes a great app promo video, now, let’s find out how to create a compelling app promo video online with free and editable app promo video templates.

If you are new to video editing or don’t have the budget and time to hire a professional team to film and edit the video, one of your go-to choices to make a great app promo video is using the user-friendly and feature-rich FlexClip app promo video maker online.

Effortlessly create app promo videos by FlexClip app promo video maker online.

Best Features to Create an App Promo Video with FlexClip:

Use AI video script generator, fueled by ChatGPT, to write compelling AI scripts for your app promo videos.

Convert scripts to realistic AI voices for voiceovers in your app promo videos.

自动在字幕添加到您的应用程序promo videos.

Use vast royalty-free music and sound effects to add vibes and emotions to app promo videos.

Team up with your teams to create a professional app promo video.

使用人工智能图像背景剂去除background of app promo images.

How to Create an App Promo Video by FlexClip Online:

Select a free app promo video template.

Upload your app promo video assets to FlexClip.

Click the Tools tab below > AI Video Script > type in ChatGPT prompts, let’s say “write me a 1-min script for a travel app promo video, with engaging intros to solve users’ pain points, how to use this travel app’s best features, testimonials, and call-to-actions to install the app for use, make it funny and punchy” > hit Generate button.

Type in ChatGPT prompts and use ChatGPT to write scripts for your app promo video.

Now, you can refine the wording and customize the best features of your app in detail.

Fine-tune the wording of AI scripts and customize details to fit the use case of your mobile app.

Of course, if you don’t like the AI scripts generated by ChatGPT, you can head back and use other ChatGPT prompts to regenerate scripts for your app promo video. Also read,how to write great ChatGPT prompts for AI video scripts.

Head back to Media Library > drag and drop your images or clips to replace the premade video elements > with the image or video selected, you can easily drag and hold the corner to adjust its position and size in the iPhone frame or animate it with Zoom in/out effects for the images and videos inside the mobile frame.

Drag and drop replace premade videos and images with yours.

Or select the customized mobile app and click the Motion tool, then you can easily animate the mobile app with styles for in/out animations, such as fade in/out, pop-up, wipe, 3D flip, stomp, fade in/out, zoom in/out, bounce in/out, rotate, etc. You set the direction and duration of the animation as well. Pretty flexible!

Customize the in and out animations for your mobile app in an iPhone frame.

Double-click the premade text > type in your text > and customize the text styles, such as text font, text color, text size, shadow, color, opacity, alignment, boldness, etc.

Customize the text and its style in your app promo video.

With the text selected, and click the Motion tool, you can easily animate the text with text animations, such as typewriter, cinematic glitter, glossy blur, burst, neon, bounce, etc. You can set the speed and duration of text animations to your liking as well.

Easily animate the text with styles.

If you don’t like the existing text animations, click the Text tab > scroll down to use more readymade and editable text animations for call-to-actions, such as lower thirds, YouTube/TikTok/Reels Like, Share and Subscribe buttons, profile titles, call-out titles to explain app’s features, news titles, speech bubbles, search bars, location titles, etc.

Use call-out titles to display your mobile apps’ best features.

Besides, click the Background tab > you can find tons of high-quality abstract, tech, geometric, or gradient video backgrounds brimming with tech vibes for your app promo videos. Simply drag and drop one to replace premade video background and trim its duration to fit a specific video scene.

Add stylish gradient video background for your app promo video.

Head back to AI video script generator > current script > copy the intros > go back to Media >text-to-speech> select a language need >preview AI voices and select an ideal one > set AI voice styles (friendly, chat, hopeful, newscast, etc.) and voice speed, pitch > paste your script in the text block > preview the AI-generated voice > press Save to Media button.

Convert scripts to realistic AI voices in your app promo video to engage viewers.

A small trick is that you can manually insert commas to add natural pauses to make your AI voices hyper-realistic.

Insert commas to add natural pauses to AI voices.

Then, repeat the same step to convert the rest of the script to realistic AI voices. Head back to Media Library > Audio > align the AI voices with the right video scenes. You can adjust the audio’s volume or trim or split it when needed.

Align all the AI voices with the right video scenes in your app promo video.

To make your app promo video accessible to all viewers, it’s advisable to add burned-in subtitles to it. With FlexClip’s AI auto subtitle generator, you can do it in one click with up to 90% accuracy.

Click the Subtitle tab > Auto AI Subtitle > identify the language > hit Next > set the style of subtitle, which can be changed later > hit the Generate button.

自动在字幕添加到您的应用程序promo video.

Now, you can proofread the auto-generated subtitles > correct any misspellings > tweak the subtitle font, color, size, alignment, color and opacity of background fill, etc.

Customize the style of subtitles in the app promo video.

Alternatively, you may also download the subtitle in SRT format for repurposing for blog posts, translation, and more. If you find one subtitle too long, you can press “Enter” to split it or merge two short subtitles with ease.

Download the subtitle in SRT or other subtitle formats for closed captions on other social media or repurposings.

Click the Audio tab where you can use the keywords “hip-pop”, “funk”, “electronic”, and “tech” to search for upbeat music to create the vibes of your app promo video. Or use sound effects like “swoosh”, “whoosh”, “hit”, and “pop-up” for transitions and text reveal. Don’t forget to add fade in/out effects for a seamless audio transition.

添加royalty-free music and sound effects to make your app promo video come alive.

Click the Transition tool between two clips, you can select from 200+ trending video transitions such as circle, splash, geometric shapes, glitch, zoom in/out, etc. for your app promo videos. Besides, in the Elements tab, funny GIPHY stickers, animated emojis, arrows, social icons, etc. will also help you spice up your app promo video. Just feel free to explore.

Add trending transitions and other visual effects to spice up app promo videos.

Done with the editing. You can download the 1080P MP4 app promo video to your computer or directly share it to YouTube, Google Drive, One Drive, Dropbox, or even TiKTok; a clickable link is also available for your blog posts, newsletters, or other repurposings.

Easily share and repurpose your video content.

Other Recommended App Promo Video Makers Online

Well, other than the FlexClip app promo video maker, if you fancy a 3D app promo video, here are 2 easy-to-use online app promo video makers recommended for you.

1. Renderforest

As a one-in-one mobile app mockup, logo, and video creation platform online, Renderforest app promo video maker offers you 13 stylish and dazzling 3D app promo video templates to select from.

Create 3D app promo videos by Renderforest app promo video maker online.

For newbies to video editing, all you need to do is select a free app promo video template and replace images and clips with yours, add other cool app promo video scenes, and tailor the text, music, and logo to give your app promo video a professional finish.

唯一的缺点与Renderforest应用推广video maker is that the text animations are not customizable and no transitions and advanced AI video editing tools can be seen while the stock music is a bit limited. Yet, the 3D app promo video templates are second to none.

2. MakeWebVideo

As the name suggests, MakeWebVideo is a simple and user-friendly online app promo video maker that offers you 45 3D app promo video templates for easy customization, covering iPhone, and Android app promo videos and mobile app presentations.

Create app promo videos by MakeWebVideo app promo video maker online.

Simply replace premade images, clips, and logos with yours and customize text and music. Voila, you can have a decent 3D app promo video and present it to your app store and worldwide viewers.

The only downside with MakeWebVideo is that the interface is a bit vintage and no advanced video tools are available. So, it works for simple app promo video projects.

Get Inspired with the Best App Promo Video Examples

Last but certainly not least, if you need great inspiration from exemplary app promo videos to kickstart your app promo video projects, we’ve got you covered. Here, we’ve hand-picked 3 classic app promo videos that will get your creative juices flowing for crafting a riveting app promo video.

1. Digital Wallet App Promo Video

Great digital wallet app promo video.

Please watch closely how the narrator wastes no time introducing the purpose of this digital wallet app and seamlessly promotes the best feature of this mobile app to help target customers solve their pain points. Besides, the text animations, alignment, and CTAs in this app promo video are also worth learning from.

2. Fruits App Promo Video

Straightforward Fruits app promo video.

看看这个光滑的成果应用推广视频!它他们ploys captivating type-writer text animations and converging phone screen visuals to showcase how this app can boost your health. With features to track your fruit consumption and nutritional intake, this fruit app promo video expertly caters to potential customers' needs and sets a prime example of an exceptional app promo!